the Insight Inn

“If you don’t understand people, you don’t understand business” – Simon Sinek

“If you don’t understand people, you don’t understand business” - Simon Sinek

Strategic Consultation | Consumer Research | Speaking & Writing

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It’s a simple premise: business decisions get better with knowledge about people at the center.

The Insight Inn offers strategic consulting and consumer research, creating actionable solutions for companies that are articulated in a common-sense manner.

CONSUMER RESEARCH

The idiom is “perception is reality” — and it truly is. Uncovering perceptions out in the world, why they formed, and learning about the people behind them drives the Insight Inn, and helps companies understand people on a whole new level.

The Insight Inn has a different approach to designing and conducting research. Because emotions rule human behavior, The Insight Inn designs research to uncover what truly motivates people, energizes them, and moves them on an emotive level.

Traditional research firms often provide an ‘ask-and-answer’ approach to research that produces a rational response and uninspired learning, whereas The Insight Inn ensures these powerful drivers of behavior are the basis of research design and implementation— because whether qualitative or quantitative research, the “why” is what really matters for action, and research with the Insight Inn ensures the “why” is captured.

STRATEGY

Companies often frame the world from a company-centric point-of-view; viewing the world from their particular product or service outward. The Insight Inn’s strategy work seeks to re-frame this view, so companies can see their own products and services the way people do.

A big part of this lies in language— eliminating company jargon and marketing-speak from strategic conversations and documents ensures that strategies remain grounded. Simplicity in craft goes a long way in strategy, and The Insight Inn knows the virtues of concision.

The result of these services with a different approach? Fascinating learnings and Inspiring business strategies that are readily USED rather than relegated to a drawer.

Got a business problem you’re chewing on? Reach out HERE to get connected.

 

Even Though Marketing is Responding to Emotion, the Wider Businesses Still Aren’t

January 24, 2022

It’s been awhile since 2011, when Daniel Kahneman wrote “Thinking Fast and Slow,” and definitively provided an answer to something marketers had long suspected: emotion is the first level of all decision making, and rationality is the second (if the rational system even plays a role at all).  More dominoes fell in favor of this … More Even Though Marketing is Responding to Emotion, the Wider Businesses Still Aren’t

Aspirational Marketing Represents Whose Aspiration, Really?

January 23, 2022

I’ve been thinking a lot about “aspirational” marketing lately.  The phrase was one I heard constantly during my decade in advertising, especially from the agency side, as teams tried to sell through a particularly slick concept. It seemed to function as a blanket term one could apply that translated roughly to… doing cool stuff in … More Aspirational Marketing Represents Whose Aspiration, Really?

When Research Isn’t for the Pros, and DIY has a Place

January 23, 2022

Over the years, I’ve had many clients bring me research needs and objectives that are truly thorny challenges, requiring an experienced hand.  And… I’ve also had requests for research bordering on the ridiculously simple, such as requests to understand mostly observable behavior or to ask consumers straightforward questions with quickly-explainable rationale. My next research fallacy … More When Research Isn’t for the Pros, and DIY has a Place