Megan spent a decade in the advertising business as a brand strategist in America, and worked as a market researcher in Australia, for some of the largest (and smallest) brands in America and Australia. Over that time, Megan developed the firm belief that companies can strengthen themselves by strengthening their knowledge about the people who buy from them. Her focus was helping companies understand people a little better, in an effort to bring brands closer to the people whose dollars ultimately keep them in business.
But Megan found that within companies, there wasn’t always a high value placed on the thoughts, opinions, and needs of the people who purchased from them.
The Insight Inn is all about bringing the people back into strategy. It is about seeking a broader understanding of people, and bringing that understanding to the forefront in companies’ strategic decision-making.
So, what’s with the name? What better inspiration when striving to learn about all sorts of people than that of a roadside inn or bed & breakfast lodging? These are always colorful places with interesting pasts, where people from all places and stations meet and talk. When staying at a place like this, you can’t help but be enriched by different perspectives from different folks who are traveling through. These perspectives and new outlooks always inspire Megan to new pathways of thinking, feeling, and being.
Lastly, all of the photos on this site were taken by Megan Averell during her travels around the country and around the world. Hope you enjoy them!