Megan founded The Insight Inn, a qualitative research and strategy firm, to bring people back into the heart of business decision-making. The aim of the Insight Inn is to delve into what truly motivates people, and energizes them at the core, so they might truly be seen and understood by the companies that attempt to reach them.
Megan is an 18-year veteran of thinking about what makes people tick, but in her career across both strategy and qualitative research, Megan was frustrated to find companies did not place enough value on the thoughts, opinions, and needs of the people who purchased from them. Yet, she firmly believed that understanding people is really the best way to strengthen strategic directions, and thus, strengthen business results.
Today, she is fueled by the challenge laid-out in her company’s name: to restore meaning to the word ‘insight’— a term that has been decimated by misuse over the years. Battling against the uninspired banalities that other research firms pass off as learnings, Megan is driven by a constant curiosity that fuels her to bring authentic insights into companies that range in size from startups to Fortune Five.
In six years, the Insight Inn has been proud to serve varied clients such as Jamba Juice, LinkedIn, Bacardi, Redfin, T-Mobile, and Blue Cross Blue Shield, among many others. In 2014, Megan was the winner of the International AdMap Prize for her essay titled “The Age of Less,” which is available for download on Warc.com. She also was an invited speaker at the 2014 “Planningness” conference and the 2016 “3% Conference” for research work that was cited by The New York Times. You can also follow her on Twitter @Meggatron.
Megan finds energy in connection, a hypothesis you ought to test by getting in touch with her about your challenge HERE.
Some of the Insight Inn’s clients from the last few years include: