Over two decades of working in both advertising and research, Megan was frustrated to find companies did not place enough value on the thoughts, opinions, and needs of the people who purchased from them. Yet, she firmly believed that understanding people is really the best way to strengthen strategic directions, and thus— strengthen business results.
Today, she is fueled by the challenge laid-out in her company’s name: to restore meaning to the word ‘insight’— a term that has been decimated by misuse over the years. Battling against the uninspired banalities that other research firms pass off as learnings, Megan is driven by a constant curiosity that fuels her to bring authentic insights into companies that range in size from startups to Fortune Five.
In eleven years, the Insight Inn has been proud to serve varied clients such as The Home Depot, Jamba, Lyft, Crunch Gyms, LinkedIn, Bacardi, Instacart, and Bayer, among many others. In 2014, Megan was the winner of the International AdMap Prize for her essay titled “The Age of Less,” which is available for download on Warc.com. She also was an invited speaker at the 2014 “Planningness” conference and the 2016 “3% Conference” for research work that was cited by The New York Times. You can check out her writings on LinkedIn.
You can follow her writing on LinkedIn, where she (semi-regularly) posts articles on the topics of “Research Fallacy Fridays” and “Marketing Paradox Mondays”. Her LinkedIn writings are posted on her page: https://www.linkedin.com/in/meganaverell/
Megan finds energy in connection, a hypothesis you ought to test by getting in touch with her about your challenge HERE.
Some of the Insight Inn’s clients from the last few years include:
the Insight Inn 