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“If you don’t understand people, you don’t understand business” – Simon Sinek

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Why “Design Thinking” Might Have Been a Victim of Poorly-Executed Research May 29, 2024
For the Love of All That is Human, Stop Using the Word ‘Human’ in your Marketing May 21, 2024
Why Businesses Who Claim They “Know Their Customer”… Can’t Unless They Actually Speak to Them April 19, 2024
Why Paying Higher Participant Incentives Leads to Better Research Results March 15, 2024
Why Doing “Good” in Marketing and Advertising is More about Everyday Decisions than What You Choose to Work On March 11, 2024
Why AI Just Isn’t There Yet for More Nuanced Qualitative Research Insights January 19, 2024
Why Did We Stop Talking about Customer Experience (CX)? January 16, 2024
Are Employee-Based Advertising Campaigns Setting Consumers Up for Disappointing Customer Experiences? October 30, 2023

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