The Benefit brand is a very “neat” brand— their groomed and polished brand has a distinct look that is all its own, a difficult thing to do in a crowded category like cosmetics. The brand’s aesthetics even shine among other aesthetic powerhouses— as Benefit displays not just prestige like the others, but also a sassy … More In business to Benefit WHOM?
“Let’s get a reaction to that.” How many times have you heard that phrase uttered as the impetus for a research project? But many times when we set out to do this, we are getting just that– a reaction. We ought not confuse a reaction with an insight, but this can be an unfortunate byproduct … More Pitfalls of Poor Research: Stimulus Edition
Perhaps you caught the 2015 Super Bowl ad for Chevy Colorado Trucks? No, not the ad that harkened back to the unfortunate blackout of earlier years. That particular Chevy Colorado Ad was a big success with consumers, because it “trolled everyone” and “disrupted” the big event, according to the trade publications. But what about the … More Super Bowl Ad Disrespects People, Fails Miserably