The opportunity: moving past the barriers toward gaining insight into people THE INSIGHT INN The new approach to gaining insight (vs. gathering insights) would have to: Challenge basic human concepts to understand people in a more fundamental way Get out of the process entirely to avoid predetermining the solution Listen to legitimately different opinions often … More How to gain insight vs. gathering insights (4 of 4 parts)

What is obstructing our ability to gain insight? – or, how to get beyond “insights” People who work for businesses are rewarded for having a point-of-view, not for examination of their point-of-view Daily, business people and marketers toss around concepts we think we know something about. Elements of the human condition, elements of relationships with … More How to gain insight vs. gathering insights (3 of 4 parts)

Why reclaiming insight is a worthy aim– or, why I wrote this lengthy blog post And yet, insights seem to have been a victim of the noblest intentions. I still believe in those intentions: it’s a worthy aim to try and represent the consumer with care, to have business more carefully consider the needs and … More How to gain insight vs. gathering insights (2 of 4 parts)

This is a 4-part series about insights. It’s a journey that analyzes why insights have become weak in value—starting with 1. where many insights go wrong and 2. what insights are made of, 3. how they are sought, and finally, 4. something I’ve found that helps me combat the barriers that keep real insight from … More How to gain insight vs. gathering insights (1 of 4 parts)