Even Though Marketing is Responding to Emotion, the Wider Businesses Still Aren’t
It’s been awhile since 2011, when Daniel Kahneman wrote “Thinking Fast and Slow,” and definitively provided an answer to something marketers had long suspected: emotion is the first level of all decision making, and rationality is the second (if the rational system even plays a role at all). More dominoes fell in favor of this … More Even Though Marketing is Responding to Emotion, the Wider Businesses Still Aren’t