Thoughts on Cannes

Cannes: Confessions of a First-Timer “Courtney Love was really funny!” “What could she possibly have talked about?” “Creativity. I mean, the panel was about creativity… so she basically just talked about her music.” This exchange between two festival-goers really summed up the Cannes Lions in the eyes of a first-timer. The annual Festival of Creativity … More Thoughts on Cannes

Synopsis: Bravery Chat

BRAVERY DISCUSSION GROUP SYNOPSIS These are approximate recreations of the discussions in the conversation group, with protections for participants such as anonymity, and the removal of specific, identifying details. The quotes are not actual quotes, but are recollections of mine that reflect the various twists and turns of the conversation. “I’d like to have more … More Synopsis: Bravery Chat

Why I Left The Ad Game

Why I Left Advertising ‘Why I left advertising’ blog posts have been popping up around the internet for the last few years. Perhaps tellingly, these posts often get passed around with fervor by people who work in the ad industry. The latest was a brilliant one by Bud Caddell, about disempowered, feckless, and under-resourced clients—if … More Why I Left The Ad Game

Synopsis: Chemistry Chat

CHEMISTRY DISCUSSION GROUP SYNOPSIS These are approximate recreations of the discussions in the conversation group, with protections for participants such as anonymity, and the removal of specific, identifying details. The quotes are not actual quotes, but are recollections of mine that reflect the various twists and turns of the conversation. “I studied chemistry in college,” … More Synopsis: Chemistry Chat

Synopsis: Compassion Chat

  COMPASSION DISCUSSION GROUP SYNOPSIS These are approximate recreations of the discussions in the conversation group, with protections for participants such as anonymity, and the removal of specific, identifying details. The quotes are not actual quotes, but are recollections of mine that reflect the various twists and turns of the conversation. “I’m a nurse,” began … More Synopsis: Compassion Chat

Synopsis: Stereotypes Chat

  STEREOTYPES DISCUSSION GROUP SYNOPSIS These are approximate recreations of the discussions in the conversation group, with protections for participants such as anonymity, and the removal of specific, identifying details. The quotes are not actual quotes, but are recollections of mine that reflect the various twists and turns of the conversation. “Personally, I hate being … More Synopsis: Stereotypes Chat

How to gain insight vs. gathering insights (4 of 4 parts)

The opportunity: moving past the barriers toward gaining insight into people THE INSIGHT INN The new approach to gaining insight (vs. gathering insights) would have to: Challenge basic human concepts to understand people in a more fundamental way Get out of the process entirely to avoid predetermining the solution Listen to legitimately different opinions often … More How to gain insight vs. gathering insights (4 of 4 parts)

How to gain insight vs. gathering insights (3 of 4 parts)

What is obstructing our ability to gain insight? – or, how to get beyond “insights” People who work for businesses are rewarded for having a point-of-view, not for examination of their point-of-view Daily, business people and marketers toss around concepts we think we know something about. Elements of the human condition, elements of relationships with … More How to gain insight vs. gathering insights (3 of 4 parts)

How to gain insight vs. gathering insights (2 of 4 parts)

Why reclaiming insight is a worthy aim– or, why I wrote this lengthy blog post And yet, insights seem to have been a victim of the noblest intentions. I still believe in those intentions: it’s a worthy aim to try and represent the consumer with care, to have business more carefully consider the needs and … More How to gain insight vs. gathering insights (2 of 4 parts)

How to gain insight vs. gathering insights (1 of 4 parts)

This is a 4-part series about insights. It’s a journey that analyzes why insights have become weak in value—starting with 1. where many insights go wrong and 2. what insights are made of, 3. how they are sought, and finally, 4. something I’ve found that helps me combat the barriers that keep real insight from … More How to gain insight vs. gathering insights (1 of 4 parts)