the Insight Inn

Why reclaiming insight is a worthy aim– or, why I wrote this lengthy blog post And yet, insights seem to have been a victim of the noblest intentions. I still believe in those intentions: it’s a worthy aim to try and represent the consumer with care, to have business more carefully consider the needs and … More How to gain insight vs. gathering insights (2 of 4 parts)

This is a 4-part series about insights. It’s a journey that analyzes why insights have become weak in value—starting with 1. where many insights go wrong and 2. what insights are made of, 3. how they are sought, and finally, 4. something I’ve found that helps me combat the barriers that keep real insight from … More How to gain insight vs. gathering insights (1 of 4 parts)